Sketchplanations - A weekly explanation in a sketch

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Explaining the world one sketch at a time

Dark patterns

Dark patterns are when people design interfaces intending to deceive or trick. Sadly we are all familiar with these. They're everywhere. It could be the free trial that unexpectedly led to a subscription or the subscription that was easy to sign up for but had to be canceled by mailing in a letter. Or it could be an outward attempt at giving control over privacy but with options so confusing as to do the opposite. Perhaps you tried to adjust cookie preferences on a news website but could only find a button to 'Accept all' after editing your preferences—grrrr! Tricking people like this into sharing more information than intended has come to be known as Privacy Zuckering. Remember popups that could only be closed once you found a tiny 'x' that moved around the screen? I recently wanted to pause a subscription only to be told it would invalidate all the accumulated unused credits I'd paid for (I'm still paying). The Pudding published a great analysis of unsubscribing from online services. At times this may be unintentional—there's naturally less incentive to work on great account closing and unsubscribe experiences than on signing up. The example in the sketch was a real one I experienced (I wish I'd grabbed a screenshot) from an airline website where the designers buried the option not to buy insurance within the country select list. And they're not just online. Sneaky casinos employ design in the physical world for their gain, such as removing references to time passing, such as clocks or windows, using mazelike navigation and the continual winning sounds of jingling coins. "Dark patterns" was coined by Harry Brignull and documented at the Deceptive patterns site and now a book.…Dark patterns are when people design interfaces intending to deceive or trick. Sadly we are all familiar with these. They're everywhere. It could be the free trial that unexpectedly led to a subscription or the subscription that was easy to sign up for but had to be canceled by mailing in a letter. Or it could be an outward attempt at giving control over privacy but with options so confusing as to do the opposite. Perhaps you tried to adjust cookie preferences on a news website but could only find a button to 'Accept all' after editing your preferences—grrrr! Tricking people like this into sharing more information than intended has come to be known as Privacy Zuckering. Remember popups that could only be closed once you found a tiny 'x' that moved around the screen? I recently wanted to pause a subscription only to be told it would invalidate all the accumulated unused credits I'd paid for (I'm still paying). The Pudding published a great analysis of unsubscribing from online services. At times this may be unintentional—there's naturally less incentive to work on great account closing and unsubscribe experiences than on signing up. The example in the sketch was a real one I experienced (I wish I'd grabbed a screenshot) from an airline website where the designers buried the option not to buy insurance within the country select list. And they're not just online. Sneaky casinos employ design in the physical world for their gain, such as removing references to time passing, such as clocks or windows, using mazelike navigation and the continual winning sounds of jingling coins. "Dark patterns" was coined by Harry Brignull and documented at the Deceptive patterns site and now a book.

13 Aug 2023

The isolation effect

The isolation effect is our tendency to remember an item that stands out in some way from a set of otherwise similar items—you might easily guess, for example, which name we are more likely to remember from a list of Tom, Terry, Angelica, Theo and Tyler. When presenting information, the isolation effect is practical if you wish to draw attention to specific items. By standardising the presentation of other items in a list, maybe by muting the colours, making them the same size, or removing features that stand out, you can draw people's attention and improve people's memory of your chosen items. The isolation effect is standard in web design by using distinctiveness: red notification bubbles on a set of otherwise homogenous apps, a "most popular" plan more prominent than the other options, or a Call-To-Action (CTA) button in a contrasting colour. The isolation effect is also known as the Von Restorff effect after the German psychiatrist Hedwig von Restorff. See, for example, Hunt, R.R. The subtlety of distinctiveness: What von Restorff really did. Psychonomic Bulletin & Review 2, 105–112 (1995) for a summary of Von Restorff's most cited paper on the effect.…The isolation effect is our tendency to remember an item that stands out in some way from a set of otherwise similar items—you might easily guess, for example, which name we are more likely to remember from a list of Tom, Terry, Angelica, Theo and Tyler. When presenting information, the isolation effect is practical if you wish to draw attention to specific items. By standardising the presentation of other items in a list, maybe by muting the colours, making them the same size, or removing features that stand out, you can draw people's attention and improve people's memory of your chosen items. The isolation effect is standard in web design by using distinctiveness: red notification bubbles on a set of otherwise homogenous apps, a "most popular" plan more prominent than the other options, or a Call-To-Action (CTA) button in a contrasting colour. The isolation effect is also known as the Von Restorff effect after the German psychiatrist Hedwig von Restorff. See, for example, Hunt, R.R. The subtlety of distinctiveness: What von Restorff really did. Psychonomic Bulletin & Review 2, 105–112 (1995) for a summary of Von Restorff's most cited paper on the effect.

6 Aug 2023

Point positive

Point positive is a rafting term for agreeing in advance to point towards the safe way out of danger rather than towards the dangers themselves. So, should a raft get stuck on a rock in a rapid, pointing positive would be pointing away from the obstacles to help a raft behind navigate through safely. Or should there be an unintentional swimmer, pointing positive is pointing towards the safest channel to steer towards. Like "Don't fix the blame, fix the problem," point positive is a valuable metaphor and reminder that it's often less helpful to dwell on difficulties and problems than to direct others and our energies toward positive ways forward and solutions. Also see: It's easier to give privacy than to find it…Point positive is a rafting term for agreeing in advance to point towards the safe way out of danger rather than towards the dangers themselves. So, should a raft get stuck on a rock in a rapid, pointing positive would be pointing away from the obstacles to help a raft behind navigate through safely. Or should there be an unintentional swimmer, pointing positive is pointing towards the safest channel to steer towards. Like "Don't fix the blame, fix the problem," point positive is a valuable metaphor and reminder that it's often less helpful to dwell on difficulties and problems than to direct others and our energies toward positive ways forward and solutions. Also see: It's easier to give privacy than to find it

30 Jul 2023

Orbit

It's mindblowing to me to think at any moment, over 6,000 satellites are whipping around the Earth at terrific speeds and somehow not drifting off into space or crashing into Earth. How does this work? An orbit around Earth is a delicate balance between the momentum of a satellite traveling at speed parallel to the Earth's surface and the constant tug of gravity towards the Earth. If the satellite travels too slowly, gravity wins, eventually pulling the satellite back to Earth. If it travels too fast, gravity isn't strong enough to hold it, and the satellite will shoot off into space. But at just the right speed—which depends on its distance from Earth—gravity will pull the satellite towards Earth, but the satellite's speed ensures it will keep missing and instead continue its journey orbiting around Earth. In this case, gravity acts as a centripetal force, a force acting towards the centre, enabling satellites to stay in orbit. Newton had a thought experiment known as Newton's Cannon where he imagined firing a cannonball off a high mountain at different velocities and what the resultant trajectories would be. Most orbits are slightly elliptical or oval-shaped. For example, the elliptical nature of the Moon's orbit gives us the joys of things like supermoons.…It's mindblowing to me to think at any moment, over 6,000 satellites are whipping around the Earth at terrific speeds and somehow not drifting off into space or crashing into Earth. How does this work? An orbit around Earth is a delicate balance between the momentum of a satellite traveling at speed parallel to the Earth's surface and the constant tug of gravity towards the Earth. If the satellite travels too slowly, gravity wins, eventually pulling the satellite back to Earth. If it travels too fast, gravity isn't strong enough to hold it, and the satellite will shoot off into space. But at just the right speed—which depends on its distance from Earth—gravity will pull the satellite towards Earth, but the satellite's speed ensures it will keep missing and instead continue its journey orbiting around Earth. In this case, gravity acts as a centripetal force, a force acting towards the centre, enabling satellites to stay in orbit. Newton had a thought experiment known as Newton's Cannon where he imagined firing a cannonball off a high mountain at different velocities and what the resultant trajectories would be. Most orbits are slightly elliptical or oval-shaped. For example, the elliptical nature of the Moon's orbit gives us the joys of things like supermoons.

23 Jul 2023

Mangroves

Mangroves are many species of tree adapted to living in salty water along coastlines and tidal rivers not far from the equator. They are remarkable in many ways and confer a host of benefits to their habitats. Here are some significant ones. Protect Mangroves and mangrove habitats play a major role in protecting coastal settlements from storm surges and waves. Mangroves significantly reduce the energy of waves, lowering wave height inland, including from tsunamis, and reduce surges from tropical storms. We took a boat through the mangroves in Southern Vietnam once, and it was an eye-opening maze of channels and islands. I could see how they act like a natural breakwater. Stabilise Mangroves help stabilise land from erosion. This helps plants and fauna inland make their homes. Mangrove root systems also trap sediment brought downriver or from the sea, building their environment and creating peaty soil when they decay. Nurture Their incredible prop root network creates a wonderful sheltered space for marine wildlife to grow and develop. The nooks and crannies help protect young from predators until they are older and can better fend for themselves. This protective environment increases populations and helps local fishers and communities. The calm and sheltered waters inside mangrove habitats also provide sanctuary for birds and a host of other non-marine wildlife. Sequester Mangroves are an excellent carbon sink. They capture carbon as they grow, and the low-oxygen sediments deposited beneath them help lock carbon away. — I've contributed to plant trees through Eden Projects with a portion of any monthly or one-off support I receive. I wanted to explain Mangroves partly because, as of July 2023, together, we've passed 26,000 trees planted, most in mangrove restoration projects in Madagascar, and provided over 350 work days for locals. As Eden Projects explain: "Madagascar is one of the world's top biodiversity conservation priorities because of its endemic species and severe habitat loss rates. Restoration in Madagascar is important because the destruction of the mangrove estuaries along the coastline has caused mudflats to wash into the ocean, destroying once-productive fisheries and increasing the vulnerability of coastal communities to hurricanes, tsunamis, and floods. In the dry deciduous forests, deforestation threatens one of the world's rarest and most diverse forest systems." Mangroves make a real difference. To everyone who's helped make this happen, thank you!…Mangroves are many species of tree adapted to living in salty water along coastlines and tidal rivers not far from the equator. They are remarkable in many ways and confer a host of benefits to their habitats. Here are some significant ones. Protect Mangroves and mangrove habitats play a major role in protecting coastal settlements from storm surges and waves. Mangroves significantly reduce the energy of waves, lowering wave height inland, including from tsunamis, and reduce surges from tropical storms. We took a boat through the mangroves in Southern Vietnam once, and it was an eye-opening maze of channels and islands. I could see how they act like a natural breakwater. Stabilise Mangroves help stabilise land from erosion. This helps plants and fauna inland make their homes. Mangrove root systems also trap sediment brought downriver or from the sea, building their environment and creating peaty soil when they decay. Nurture Their incredible prop root network creates a wonderful sheltered space for marine wildlife to grow and develop. The nooks and crannies help protect young from predators until they are older and can better fend for themselves. This protective environment increases populations and helps local fishers and communities. The calm and sheltered waters inside mangrove habitats also provide sanctuary for birds and a host of other non-marine wildlife. Sequester Mangroves are an excellent carbon sink. They capture carbon as they grow, and the low-oxygen sediments deposited beneath them help lock carbon away. — I've contributed to plant trees through Eden Projects with a portion of any monthly or one-off support I receive. I wanted to explain Mangroves partly because, as of July 2023, together, we've passed 26,000 trees planted, most in mangrove restoration projects in Madagascar, and provided over 350 work days for locals. As Eden Projects explain: "Madagascar is one of the world's top biodiversity conservation priorities because of its endemic species and severe habitat loss rates. Restoration in Madagascar is important because the destruction of the mangrove estuaries along the coastline has caused mudflats to wash into the ocean, destroying once-productive fisheries and increasing the vulnerability of coastal communities to hurricanes, tsunamis, and floods. In the dry deciduous forests, deforestation threatens one of the world's rarest and most diverse forest systems." Mangroves make a real difference. To everyone who's helped make this happen, thank you!

16 Jul 2023

Read-Do and Do-Confirm checklists illustration: examples of a Dinner party fail and an Expedition checklist

Two types of checklists: Read-Do, Do-Confirm

I always considered a checklist, a checklist, so I was interested to learn the distinction between two types of checklists: Read-Do and Do-Confirm. A Read-Do checklist might be prepared in advance for several potential possibilities. You check off the tasks as you do them, like following a new cooking recipe. They may be geared towards helping people understand what they should be doing and in what order and helping them remember key steps in unusual or unplanned scenarios. So, for example, if a plane develops a particular type of rare fault, such as an engine failure, a Read-Do checklist could be pulled out for that scenario. The pilot and crew can use it to make the most of others' past experiences and failures. Even with training, given the situation's relative rarity, and especially if a serious situation might interfere with normal thinking, a Read-Do checklist helps steer the crew to safe outcomes without relying solely on training and memory. The calm security and simplicity of steps of a checklist can be just what's needed. A Do-Confirm checklist is more of an aid to memory to make sure nothing gets missed. It's a safety net for normal operation catching lapses in memory. In principle, we know what to do, so we run through those steps from experience and memory and use the Do-Confirm checklist at a designated pause point to ensure we didn't miss anything. The WHO Safe Surgery checklist has helped save 1,000s of lives. Because a simple checklist can never account for every unexpected occurrence in complex environments—for example, healthcare, aviation, building a skyscraper, or software projects—both checklist types can benefit from items that require a communication step. An item can just be to ensure that all those with the relevant knowledge have discussed things. It's a simple and powerful way to improve outcomes across a wide range of unexpected scenarios. I learned about the simple power of checklists, the two types, and the resistance to adopting them—from Atul Gawande's, The Checklist Manifesto: How to get Things Right.…I always considered a checklist, a checklist, so I was interested to learn the distinction between two types of checklists: Read-Do and Do-Confirm. A Read-Do checklist might be prepared in advance for several potential possibilities. You check off the tasks as you do them, like following a new cooking recipe. They may be geared towards helping people understand what they should be doing and in what order and helping them remember key steps in unusual or unplanned scenarios. So, for example, if a plane develops a particular type of rare fault, such as an engine failure, a Read-Do checklist could be pulled out for that scenario. The pilot and crew can use it to make the most of others' past experiences and failures. Even with training, given the situation's relative rarity, and especially if a serious situation might interfere with normal thinking, a Read-Do checklist helps steer the crew to safe outcomes without relying solely on training and memory. The calm security and simplicity of steps of a checklist can be just what's needed. A Do-Confirm checklist is more of an aid to memory to make sure nothing gets missed. It's a safety net for normal operation catching lapses in memory. In principle, we know what to do, so we run through those steps from experience and memory and use the Do-Confirm checklist at a designated pause point to ensure we didn't miss anything. The WHO Safe Surgery checklist has helped save 1,000s of lives. Because a simple checklist can never account for every unexpected occurrence in complex environments—for example, healthcare, aviation, building a skyscraper, or software projects—both checklist types can benefit from items that require a communication step. An item can just be to ensure that all those with the relevant knowledge have discussed things. It's a simple and powerful way to improve outcomes across a wide range of unexpected scenarios. I learned about the simple power of checklists, the two types, and the resistance to adopting them—from Atul Gawande's, The Checklist Manifesto: How to get Things Right.

9 Jul 2023

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