Sketchplanations
Big Ideas Little Pictures

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Explaining the world one sketch at a time

Don't fill the silence illustration: Someone does much better at eliciting a more in-depth response by simply waiting after asking their question rather than filling in an awkward silence

Don't fill the silence

It's easy to want to fill an awkward silence. However, a pause in conversation is often a time for reflection. When conducting research, and maybe even in normal conversations, try to trust your questions and avoid filling the silence after asking a question. Just wait and listen. My experience is that it's very easy to follow a nice open-ended question such as "How do you feel about it now?" with all sorts of qualifications or assumptions because silence feels uncomfortable. It can quickly become, "How do you feel about it now?... I guess it must have been hard for you, right?" And instead of giving someone space to share a thoughtful answer of your open-ended question all you might get is a "Yes" and perhaps your chance of finding out what they really thought has gone. Instead, have faith in what you ask and stick out the silence. Related Ideas to Don't Fill the Silence Also see: Prefer open-ended questions Some social research tips Feedback fear Happy talk must die
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Short Speeches illustration: A bar chart shows how the the length of time it takes to prepare a speech decreases as the length of the speech itself increases - to the point where the plucky character charged with delivering a speech of no pre-determined length is happy to wing it.

Short speeches

Supposedly when asked how long it took to prepare his speeches, President Woodrow Wilson said: “That depends on the length of the speech. If it is a 10-minute speech, it takes me all of two weeks to prepare it. If it is a half hour speech, it takes me a week. If I can talk as long as I want to, it requires no preparation at all. I am ready now.” It's rather like the saying: "If I had more time, I would have written a shorter letter." It's easy to think that a longer document, report, or talk would be more difficult. So it's a nice thought that it can actually be harder to do something short and well than it is do to something long. It's rather like Edward De Bono's observation that things get more complex before they get simple. If you want to make something simple, you have to do the work. QI has good articles on shorter speeches and letters.
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Physics envy: a football coach looks on exasperated as none of his young team play according to the plan

Physics Envy

Physics envy refers to the wish that a field of study would turn out to be as precise, as predictable, as repeatable, and as amenable to modeling and theory that replicates practice as physics is. As it turns out, most fields that involve people — such as economics and the social sciences — are rarely so tidy and orderly and neatly mathematically modeled. They are instead usually messy, uncertain, and filled with context, nuance, history and confounding factors such that making sense of them in broadly applicable ways is rather difficult. And while we do our best to quantify and identify effects, or cleanly isolate our cognitive biases or our quirks of behavioural psychology, rarely are they able to live up to the purest standards of physics. It's enough to turn one green with envy. It reminded me of the best laid plans of our Saturday sports coaches turning for their substitutes to execute their plans, only to find the players climbing trees in the adjacent field.
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Features are like pets illustration: a series of images shows different practical roles and responsibilities involved with owning a pet dog, compared with a solo image of how simple and rewarding one might imagine it to be - all presented as a simile for the time, effort and cost involved in developing new software features.

Features are like pets

When adding features to a software product it's easy to underestimate the overall time and cost they may take up. To keep the full impact in mind it can be helpful to think of Features As Pets. When I think of Features As Pets it helps me look past the initial cost of designing and developing a feature and consider its full lifecycle. For example: you're going to want to tell your users about it you'll want to check it's being used as intended you'll need to support it and check that it works in all different places and fix it when it breaks you may need to work hard to make sure it's compatible with new features you add you may have to return to the code and refactor it to improve performance you may need to upgrade libraries and maintain security patches finally you'll have to decommission it gracefully when it's no longer needed including dealing with data you may have stored New features are probably one of the key differentiators of your offering compared to others, but it bears a little consideration before adding something — a feature is not just for Christmas. Features Are Like Pets is from the excellent Intercom on Product Management podcast (Apple, Spotify, ebook).
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Don't ask the barber if you need a haircut - quote from Warren Buffet and others

Don't ask the barber if you need a haircut

"Don't ask the barber if you need a haircut" is a simple reminder that asking someone with a vested interest in the outcome isn't likely to lead to an unbiased answer—"Do you need a haircut? Of course, you do!" Should I upgrade my phone? Mobile provider: Yes! Should I review my mortgage? Mortgage broker: Yes! Should I review my portfolio? Stockbroker: Yes! Should I get some more insurance? Insurance salesperson: Yes! Do I need a security audit? Cybersecurity firm: Yes! While we can decide about our hair with few consequences to anyone but ourselves, on more significant occasions or domains where we lack expertise, asking a professional may be precisely what we need. A professional with skills and knowledge we don't have can see what we can't. So, asking a professional to review what you're doing might tell you what you didn't and couldn't think to ask. Just be thoughtful about who and how you ask. Warren Buffet famously shared this phrase, though it appears in several similar earlier forms. I learned that in Italy, people say, "Don’t ask the innkeeper if the wine is good." Related Ideas to Don't Ask the Barber Also see: The Shirky Principle Goodhart's Law Campbell's Law The Law of Unintended Consequences This sketch, along with plenty of other sketches for advice, appears in my book Big Ideas Little Pictures
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Sankey Diagram illustration: a diagram shows an example of the flow of materials in a system. The example illustrated is the point of disposing of domestic waste. The jumbled, inbound mix of waste brought in on the left gets separated into outbound flows on the right including card recycling; plastic, glass & metal recycling; compost; landfill and directly re-useable items (such as milk bottles). The width of each outbound arrow represents size of flow.

Sankey diagram

Sankey diagrams are handy ways to visualise material or energy flows through usage and time. They are excellent for displaying energy source and usage, for example the UK government publishes a Sankey diagram of UK energy each year (pdf). Perhaps the most famous example is Charles Joseph Minard's remarkable visual showing Napoleon's invasion of and retreat from Russia in the Winter of 1812–13. In that chilling example the thickness of the lines represent the remaining size of Napoleon's army. I learned about Sankey diagrams from Edward Tufte but perhaps people see them most commonly today in Google Analytics showing the different paths visitors take on a website before leaving.
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